About

Built by people who've carried a quota.

Scala Auxilio exists because every company deserves a world-class sales team — but most can't afford to build one, and the tools on the market only solve a sliver of the problem.

Why we exist

Machine speed. Human judgment.

Building a sales motion is slow, expensive, and risky — six months to ramp one rep, over €120K fully loaded, and most still miss quota. So founders either overspend too early or fly blind too long.

We think there's a better answer: a fully managed sales team where AI carries the volume and consistency, and an experienced human owns the strategy, the judgment, and the relationships. You get the outcome — qualified pipeline — for roughly the cost of one junior rep.

We work with a deliberately small number of clients — two live pilots, by choice — so every agent is genuinely good before the next one ships.

Principles

How we operate.

01

A human is accountable

Not a dashboard, not a wrapper. A named senior lead owns your result.

02

Proof over hype

A live agent you can hear beats any slide. We'd rather show than tell.

03

Honest about AI

We disclose when you're talking to an agent and how calls are handled.

Team

Operators and builders.

A small founding team spanning commercial and technical depth.

Petrus Coelewij
Co-founder & CEO

Runs the company and owns the commercial side, after a career carrying a B2B sales quota.

Piet Coelewij
Co-founder

Co-founder, building the business and operations alongside Petrus.

Marinus Israel
CTO

Co-leads engineering and the orchestration that runs the agent fleet.

Alexander Maas
CTO

Co-leads engineering, building and scaling the AI agent stack.

Work with us

Let's see if it fits.

Twenty minutes, no deck — just a conversation about your market.

Request a call

20 minutes. We'll tell you if it doesn't fit.